Sojos is a freeze-dried raw pet food brand, with a variety of products including complete raw meals, mixers, toppers, treats, and a few cat products. In 1985, they pioneered raw pet food when they developed a way to freeze-dry food to lock in beneficial nutrients from their farm-fresh ingredients. Ever since, Sojos remained a trusted pet food brand among health conscious owners because of its ease of use and affordability.
After an initial brand audit, we as a team decided to shift our focus to creating a more cohesive brand identity. This included creating a new logo, package design, and online presence, all while maintaining the same natural and home grown feeling that Sojos has shown.
Our strategy as a team was to continue to convey the home grown and all natural feeling that Sojos had created while continuing to set them apart from their competitors. We did this by strengthening their brand voice and showcasing this in an updated system.
Designers Roy Resendez: Research, Branding, Trademark, and Social Media Jake Kropp: Research, Branding, and Packaging Brianna McBee: Research, Branding, Photography, Website and Mobile Design Jack Parker: Research, Branding, App Design