Branding, Art Direction
Goodboy is a dog training company that teaches you how to properly train your pet. Not only does
it offer online tutorials and suggestions, but also in-person training to assist you and your pet with anything you could need.
Goodboy wants to set themselves apart from the pack by focusing on its customers and their pets
first. Making sure that when their time is up with the company, they’ll feel empowered to continue
training and connecting with their pets for years to come.
Using these aspects from the brand audit I wanted to create a brand voice that would showcase the company while creating a fun and guiding identity for them.