Rotofarm
Rebrand, Art Direction
About
Rotofarm by Bace is an advanced indoor garden that grows your favorite vegetables, herbs, and micro-greens while using less space, water, and energy. Rotofarm combines the power of NASA inspired zero-gravity, technology, energy efficient sunlight spectrum, lighting, and smart app automation for the most efficient growing experience.
Objective
To create branding and identity that showcased both the company’s organic and electronic diversity, we built a user friendly site and application which allows consumers to navigate, learn, and purchase easily while learning about the Rotofarm and its benefits. Finally we wanted to inspire consumers to switch to a more eco-friendly, sustainable, and advanced method of farming.
Strategy
We decided to take a clean and minimalistic approach to the brand and logo. Utilizing San Serif typefaces as well has helped to bring a consistently modern feel to the beautifully minimalistic design of the product resulting in a cohesive identity.
Designers
Jake Kropp: Research, Branding, Trademark, Ad Campaign, and Packaging
Kierra Simmons: Research, Branding, Website and Mobile Application
Process