Santa Fe Optical
Rebranding, Art Direction
About
Since 1982, Austin citizens have been making Santa Fe Optical their one-stop shop for finding unique eyewear suited for their style. Santa Fe Optical has since cornered the market and continually supplied fantastic frames for the Austin aesthetic.
Objective
We aimed to expand the brand’s look and feel through visuals and language and create a system of advertising for print and web while gaining a stronger social media presence. We also wanted to discover a unique aesthetic to fit Santa Fe Optical’s dynamic identity while designing a user friendly website.
Strategy
By updating their brand voice and logo we were able to create a more modern feel with a strong ties to their original mark for the company while keeping Santa Fe Optical’s many loyal customers in mind. We were then able to implement an ad campaign showcasing the unique attributes of their customers.
Designers
Alyssa Sullivan: Research, Branding, Packaging, and Social Media
Jake Kropp: Research, Branding, Trademark, and Ad Campaign
Kierra Simmons: Research, Branding, and Website
Process