Asheville, NC
Rebranding, Art Direction
About
Asheville, North Carolina, founded in 1797, is home to an eclectic community all of its own. Between music, art, breweries, and The Blue Ridge Mountains, it's easy to get lost in all the city itself has to offer.
Objective
To create a brand identity and mark that would show case the diversity of the people of Asheville,
the beauty of the Blue Ridge Mountains, and the pure electricity of the city itself.
Strategy
Using the iconic mountains as an inspiration led the way in being able to create a sun set style gradient. This showcased not only the alluring aspects of the city but how, just like a community, together we can make something amazing.
Process