We aimed to expand the brand’s look and feel through visuals and language and create a system of advertising for print and web while gaining a stronger social media presence. We also wanted to discover a unique aesthetic to fit Santa Fe Optical’s dynamic identity while designing a user friendly website.

By updating their brand voice and logo we were able to create a more modern feel with a strong ties to their original mark for the company while keeping Santa Fe Optical’s many loyal customers in mind. We were then able to implement an ad campaign showcasing the unique attributes of their customers.