• Goodboy
    Branding, Art Direction
  • About
    Goodboy is a dog training company that teaches you how to properly train your pet. Not only does
    it offer online tutorials and suggestions, but also in-person training to assist you and your pet with anything you could need.
  • Objective
    Goodboy wants to set themselves apart from the pack by focusing on its customers and their pets
    first. Making sure that when their time is up with the company, they’ll feel empowered to continue
    training and connecting with their pets for years to come.
  • Strategy
    Using these aspects from the brand audit I wanted to create a brand voice that would showcase the company while creating a fun and guiding identity for them.
Process